How to Refresh an Expired or Old Domain Name: 5 Effective Steps to Use
How to successfully refresh an expired or old domain name? Read this article and discover the important steps you need to take!
If you are asking yourself what the best method to refresh an old or expired domain is, you have come to the right place! First of all, you need to know that you are not the only one who is asking this question. A lot of SEO experts and website owners want to know as well. If you have an older website that has been sitting there without any particular action, you surely want to do something about it. It is time to refresh that website with a new content and new links.
This is a pretty challenging question, especially if you don’t have a specific domain or website in mind. Depending on how old your domain name is, as well as, history in link building, history in rankings, topic, possible filters or penalties, language, and etc. it is obligatory to take different measures.
In this article, we are going to share with you some effective steps you need to take if you want to refresh your expired or old domain. Also you can get the best domain name. Click here
Leave the domain name as it is – Don’t touch anything! Remember, you need to leave the domain name registration exactly the way it is. This means that you need to leave the content on the website as it is and keep the same hosting. All you need to do is make an analysis of what you are trying to change on the website.
Analyze and review the traffic patterns on the domain – Stop for a while and analyze the traffic patterns on the domain. Ask yourself these two questions – Does the site have organic traffic and which keywords or phrases does it have organic for? You should know that if the domain is just sitting there, without a traffic, it is in a pretty bad condition. It is not even indexed by Google which means that you need to determine its real value and see what can be done. If you don’t see any traffic, it is possible Google has banned the domain. If the domain is banned, you should check it, and don’t spend any money on it.
Review the backlink profile of the domain – The next thing you need to do is to review the backlink structure of the website. You should check where do backlinks come from and whether or not the website receives new backlinks daily?
Slowly build links and content – The most important thing for you to know is that there doesn’t exist a magic number of links per month that are suitable for everyone. The number depends on the language, industry, and competition. The first thing you need to do at this point is a competitive research. You can do this research by yourself or hire someone else to do it for you. Regardless of the decision, you have to understand the market you are in. Here are a few things we recommend to do it: look at detailed information about popular keywords or about each keyword of the top 10 ranking keywords, start your link development plan, and etc.
Don’t lose link power – You mustn’t allow yourself to lose link power because of a poor server maintenance. When you are trying to refresh an expired or old domain name, try to discover if there are any broken links and try to fix them.
We hope these tips will help you refresh your domain!
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